Presenter was Pamela Skillings, President and CEO of Skillful Communications
Some Key concepts of the free webinar:
- 79% of people scan when they read online
- Make your text scan able by using lists, bullets, and headlines
- Use common words to make your content easily read by search engines
- Put your keyword’s in your metatags
- Keep a conversational tone
- Know your audience
- Start with your most important information and work lower
- Avoid dating your writing with jargon and material
- About.com has good examples of writing
- Develop a regular process
The complete webinar can been here, though you have to be registered at the AMA homepage : 7 Critical Web Writing Mistakes
For a link to AMA’s general website, follow this link to a post entitled Warren Buffet’s advice on the best investment to make in challenging times.